The activity of Orthodox bloggers as the factor of the Orthodox religious organizations modernization

The article, based on online observation data, analyzes the activities of Orthodox bloggers in modern Russian society conceptual framework theories secularization, post-secular and mediatization religion. authors identify main areas activity bloggers, specify forms their interaction with official confessional mass media, assess impact COVID-19 pandemic information policy Church. After pandemic, is being liberalized restrictions are lifted from proactive clergy looking for new approaches to external internal mission Orthodoxy. There two directions blogging: catechetical educational; formation public opinion circles affirmation value social solidarity. In first case, modernization practices expressed introducing audience “new media” religion educational influence it, addition usual examples bilateral interaction, second — increasing authority clergy-bloggers as media personalities opportunity use near-church sites informal control over church leadership. As a result active blogger priests, network environment assistants, volunteers consultants (IT specialists, psychologists, lawyers, etc.) arises around parishes, hierarchical organizations essence.